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Make Money Selling LEGO (Complete Guide)

Reading Time: 3 Min
Published: 11 April, 2023
Updated: April 11, 2023
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At Belle-Ve Bricks, we believe that LEGO sets are more than just toys – they’re investments. With the rise of the LEGO collector community and the popularity of franchises like Star Wars and Marvel, LEGO sets have become highly sought-after and valuable items. In this comprehensive guide, we’ll show you how to make money selling LEGO sets, whether you’re a casual collector or a serious investor.

Step By Step Guide To Sell LEGO Successfully

1. Find Valuable Sets

The first step to making money selling LEGO is to find valuable sets. The value of LEGO sets is determined by a number of factors, including rarity, age, and demand. Some of the most valuable LEGO sets include retired sets from popular franchises like Star Wars and Harry Potter, as well as rare sets from the early years of LEGO.

To find valuable sets, start by doing research online. Look for lists of the most valuable LEGO sets and check websites like eBay and BrickLink to see how much they are selling for. You can also attend LEGO conventions and swap meets to find rare sets and connect with other collectors.

2. Keep Sets in Good Condition

Once you’ve found valuable sets, it’s important to keep them in good condition to maximize their value. This means keeping them in their original packaging and storing them in a cool, dry place to prevent discoloration and warping. You should also handle them carefully to avoid scratching or damaging the pieces.

If you’re selling used sets, make sure to clean them thoroughly before listing them for sale. Use a soft-bristled brush and mild soap to remove any dirt or grime, and make sure all pieces are accounted for and in good condition.

3. Sell on the Right Platforms

When it comes to selling LEGO sets, there are a number of platforms to choose from. The most popular options include eBay, BrickLink, and Amazon. Each platform has its own set of pros and cons, so it’s important to choose the one that best fits your needs.

eBay is a great option for casual sellers and collectors, as it has a large user base and a simple selling process. BrickLink, on the other hand, is a more specialized marketplace that caters specifically to LEGO collectors and enthusiasts. Amazon is another option, but it may be more difficult to compete with other sellers and the fees can be higher.

4. Set the Right Price

Setting the right price is crucial to making money selling LEGO. You want to price your sets high enough to make a profit, but not so high that they sit unsold for months. To determine the right price, research what similar sets are selling for on your chosen platform and factor in the condition and rarity of your set.

It’s also important to be flexible with your pricing. If a set isn’t selling, consider lowering the price or offering a discount to encourage buyers. And if a set is in high demand, don’t be afraid to raise the price to reflect its value.

5. Build Your Reputation

Building a positive reputation is essential to making money selling LEGO. This means providing accurate descriptions of your sets, shipping them promptly and securely, and responding promptly to any questions or concerns from buyers. A positive reputation will not only help you sell more sets, but it will also increase your chances of attracting repeat customers and building a loyal following.

In conclusion, making money selling LEGO sets requires a combination of knowledge, research, and patience. By finding valuable sets, keeping them in good condition, selling them on the right platforms, setting the right price, and building your reputation, you can turn your passion for LEGO into a profitable business.

At Belle-Ve Bricks, we’re committed to helping LEGO collectors and enthusiasts make the most of their collections. Contact us today to learn more about our services and how we

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Written by Matthew Mitchell
Hey, I am Matthew Mitchell and I am an AFOL from the UK. I have been fascinated by LEGO® since I was a child. My two children are in love with LEGO® and it's because of them that my interest continued to grow, this is how I fell in to the rabbit hole of MOCs (my own creation). 

With every new MOC I saw I became just a bit more addicted to the endless possibilities that LEGO® offers. This led me to creating Belle-Ve Bricks, a platform where talented designers can share their work with the world.

And where we can create together with you, custom models.
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