Privacy Policy

last_updated = “13 July 2026”

  1. ABOUT THIS NOTICE

This Privacy Notice explains how Belle-Ve Bricks Limited collects, uses, shares and keeps personal data when you:

  • visit bellevebricks.com;
  • contact us, request a concept or ask for a quote;
  • commission or receive a custom project;
  • communicate with us by email, telephone, social media or another channel;
  • receive marketing from us; or
  • otherwise deal with Belle-Ve Bricks.

This notice applies to personal data. It does not apply to information that cannot identify an individual, including properly anonymised information.

We process personal data under the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, in each case as amended. Where another privacy law applies, we also comply with that law to the extent required.

  1. WHO WE ARE

Belle-Ve Bricks Limited is the controller of the personal data described in this notice.

Legal name: Belle-Ve Bricks Limited
Company number: 14178452
Registered office: 36 Coronation Gardens, Battle, England, TN33 0DW
Website: https://bellevebricks.com/
Privacy contact: hello@bellevebricks.com

When this notice uses “Belle-Ve Bricks”, “we”, “us” or “our”, it means Belle-Ve Bricks Limited.

  1. THE SHORT VERSION
  • We use personal data to answer enquiries, prepare quotes, deliver projects, take payment, provide support, secure our website, comply with law and send lawful marketing.
  • Project material is treated as private and is shared only where needed to assess, design, produce, deliver or support the project.
  • We do not sell personal data for money.
  • We use non-essential cookies and similar technologies only after consent where consent is required.
  • You may opt out of marketing at any time.
  • You have rights over your personal data. Contact hello@bellevebricks.com to exercise them.
  1. PERSONAL DATA WE COLLECT

4.1 Identity and contact data

This may include your name, job title, employer, billing or delivery address, email address, telephone number, country and preferred contact method.

4.2 Enquiry and project data

This may include:

  • the subject, purpose, scale, quantity, budget and deadline for a project;
  • photographs, plans, drawings, sketches, logos, brand assets, product information, measurements and other references;
  • design feedback, approvals, revision requests and production instructions;
  • details about intended recipients, participants or people represented in a model;
  • confidentiality requirements and commercial information supplied as part of a brief; and
  • correspondence, call notes and records of decisions.

4.3 Transaction and contract data

This may include quotes, contracts, purchase orders, invoice details, payment status, tax information, delivery details, refund information and records needed to manage a client relationship.

We generally receive payment confirmation rather than complete payment card details. Payment providers process card or bank information under their own privacy notices.

4.4 Website and technical data

This may include your IP address, browser, device type, operating system, approximate location, referral source, pages viewed, interaction data, cookie identifiers, security logs and diagnostic information.

4.5 Marketing and preference data

This may include marketing consent, subscription status, campaign interactions, service interests, cookie choices and records of an unsubscribe or objection.

4.6 Business contact data

When we communicate with a business, organisation or public body, we may process professional contact information, role details and information available through the organisation’s website, professional directories, LinkedIn, Companies House or another legitimate public business source.

4.7 Data about other people

A project may involve personal data about another person, for example a gift recipient, employee, family member, event participant or person shown in a reference photograph. Only provide information that is relevant to the project.

If you provide another person’s personal data, you confirm that you are authorised to provide it and that you have given them any privacy information required by law.

4.8 Sensitive information

We do not ask for special category data, criminal offence data or other highly sensitive information as part of a normal enquiry. Do not send it unless it is genuinely necessary and you have spoken to us first.

If sensitive information is necessary, we will identify an additional lawful condition and apply appropriate safeguards before using it.

  1. HOW WE COLLECT PERSONAL DATA

We collect personal data:

  • directly from you through forms, email, telephone, meetings, social media, contracts and project files;
  • from a person or organisation acting for you;
  • automatically through our website, server logs, cookies and similar technologies;
  • from service providers that support analytics, fraud prevention, communications or marketing;
  • from public business sources where relevant to business-to-business communication; and
  • from Retention.com and its data partners where that service is enabled, legally permitted and, where required, you have consented to the relevant technology.
  1. HOW AND WHY WE USE PERSONAL DATA

We use personal data only where we have a lawful basis.

6.1 Enquiries and quotes

Purpose:

  • respond to questions;
  • assess feasibility;
  • prepare a concept, recommendation or quote; and
  • take steps requested before a contract.

Lawful basis:

  • steps at your request before entering into a contract; and
  • legitimate interests where you contact us on behalf of a business or where limited processing is needed to manage an enquiry.

6.2 Delivering a project

Purpose:

  • agree the brief;
  • design, revise and approve the model;
  • source parts and materials;
  • prepare instructions, printing and packaging;
  • manufacture or assemble deliverables;
  • arrange fulfilment and delivery; and
  • provide updates and aftercare.

Lawful basis:

  • performance of a contract;
  • steps requested before a contract; and
  • legitimate interests for managing business contacts, suppliers and project administration.

6.3 Payments, accounting and business records

Purpose:

  • issue quotes, invoices and credits;
  • record payment;
  • manage debt and refunds;
  • maintain tax and accounting records; and
  • complete audits and financial reporting.

Lawful basis:

  • performance of a contract;
  • legal obligation; and
  • legitimate interests in managing our finances and recovering sums due.

6.4 Customer service, complaints and claims

Purpose:

  • answer support requests;
  • resolve complaints;
  • manage warranties or remedial work;
  • protect our legal rights; and
  • establish, exercise or defend legal claims.

Lawful basis:

  • performance of a contract;
  • legal obligation; and
  • legitimate interests in resolving disputes and protecting our business.

6.5 Website operation, security and fraud prevention

Purpose:

  • deliver and maintain the website;
  • prevent spam, misuse, fraud and cyber incidents;
  • diagnose faults;
  • protect accounts, systems and business information; and
  • maintain audit and security logs.

Lawful basis:

  • legitimate interests in operating a secure website and business;
  • recognised legitimate interests where applicable under UK law; and
  • legal obligation where processing is required by law.

6.6 Analytics and service improvement

Purpose:

  • understand how the website is used;
  • measure campaign and page performance;
  • improve usability, content and services; and
  • create aggregated reports.

Lawful basis:

  • consent for non-essential analytics cookies or similar technologies where consent is required; and
  • legitimate interests for essential security logs, strictly necessary measurement and properly anonymised statistics.

6.7 Direct marketing

Purpose:

  • send relevant news, project examples, service information and offers;
  • measure marketing performance; and
  • maintain marketing preferences and suppression records.

Lawful basis:

  • consent where required;
  • the electronic marketing “soft opt-in” where every legal condition is met; and
  • legitimate interests for relevant business-to-business marketing to corporate subscribers where permitted by law.

We do not rely on a privacy notice as consent. Where consent is required, it must be given through a clear affirmative choice.

6.8 Online advertising and identity services

Where enabled, we may use advertising, measurement and identity services to understand campaign performance or identify business opportunities.

For UK and EEA visitors, non-essential advertising or identity technologies are not used before valid consent unless the law allows otherwise.

We do not use contact data obtained through Retention.com to send marketing to a UK or EEA individual subscriber unless we have a valid route under applicable electronic marketing law, such as specific consent.

6.9 Case studies, testimonials and portfolio content

We may publish a project, client name, testimonial, image or other identifiable material only where:

  • you have consented;
  • publication is part of an agreed contract or release; or
  • another lawful basis clearly applies and publication is fair and expected.

We do not treat payment for a private commission as permission to publish it.

6.10 Legal and corporate requirements

Purpose:

  • comply with law, court orders and regulator requests;
  • support insurance, legal advice and due diligence;
  • manage a restructuring, investment, sale or transfer of the business; and
  • protect people, property and legal rights.

Lawful basis:

  • legal obligation; and
  • legitimate interests in operating and protecting the business.
  1. INFORMATION YOU MUST PROVIDE

You do not have to provide personal data merely to browse the website.

Some information is required when you ask for a quote or enter into a contract. Without essential contact, project, payment or delivery information, we may be unable to assess the brief, prepare an accurate quote or deliver the project.

Marketing information is optional. Refusing marketing does not affect a quote, order or project.

  1. COOKIES AND SIMILAR TECHNOLOGIES

8.1 Categories

Our website may use:

  • strictly necessary technologies needed for security, forms, preferences and core website functions;
  • preference technologies that remember choices;
  • analytics technologies that measure website use;
  • advertising and conversion technologies that measure campaigns or support targeted advertising; and
  • identity technologies that may associate website activity with identifiers or contact information.

8.2 Consent

Strictly necessary technologies do not require consent where the law provides an exemption.

Where UK or EEA law requires consent, analytics, advertising, conversion and identity technologies are disabled until you make an affirmative choice. Rejecting non-essential technologies must be as easy as accepting them.

You may change or withdraw your choice at any time through the Cookie Settings control on the website. Withdrawing consent does not affect processing that was lawful before withdrawal.

8.3 Retention.com

Where enabled and legally permitted, Retention.com and its partners may use cookies, pixels or similar technologies to associate website activity with identifiers, including an email address, hashed email address or other pseudonymous identifier.

We may use this information for campaign measurement and lawful marketing. We do not use this service for UK or EEA visitors before any consent required by law has been obtained.

You may also ask Retention.com to remove your information through its official database opt-out page:
https://app.retention.com/optout

An unsubscribe from Belle-Ve Bricks marketing stops our marketing. A Retention.com database opt-out separately asks Retention.com to remove or suppress information in its database.

8.4 Cookie details

The names, providers, purposes and durations of current cookies and similar technologies should be shown in the website’s Cookie Settings or separate Cookie Policy. That information forms part of this notice and must be kept consistent with the technologies actually running on the website.

  1. MARKETING CHOICES

You may stop marketing at any time by:

  • using the unsubscribe link in an email;
  • changing your cookie choices;
  • emailing hello@bellevebricks.com; or
  • using the relevant third-party opt-out where a third-party service is involved.

When you opt out, we may keep a minimal suppression record so we do not add you back to the same marketing list.

For individuals, sole traders and certain partnerships, we send electronic marketing only with consent or where the legal soft opt-in applies.

For business contacts at corporate organisations, we may send relevant business-to-business marketing where permitted. Named business contacts still have data protection rights and may object at any time.

  1. DO WE SELL OR SHARE PERSONAL DATA?

We do not sell personal data for money.

Some US state laws use broad definitions of “sale”, “sharing” or “targeted advertising”. A disclosure of identifiers or website activity to an advertising or identity partner may fall within those definitions even where no money is paid.

Where such a law applies, you may opt out through Cookie Settings, by contacting us or through the relevant partner’s opt-out process.

  1. WHO WE SHARE PERSONAL DATA WITH

We share only what is reasonably necessary with:

  • specialist designers and project contributors;
  • parts suppliers, manufacturers, printers, packaging providers and assembly partners;
  • fulfilment providers, couriers and delivery partners;
  • website hosting, content delivery, security, backup and IT support providers;
  • email, telephone, CRM, file storage and collaboration providers;
  • payment processors, banks, accountants and bookkeeping providers;
  • analytics, advertising, conversion and identity partners where enabled and lawfully used;
  • insurers, solicitors, auditors and other professional advisers;
  • government bodies, regulators, law enforcement and courts where required; and
  • a buyer, investor or adviser involved in a genuine corporate transaction.

Some project contributors are independent contractors or organisations. We use contracts, confidentiality obligations, access controls and data minimisation appropriate to their role.

We do not publish private project files or disclose them to unrelated third parties merely because you submitted an enquiry.

  1. INTERNATIONAL TRANSFERS

Belle-Ve Bricks works with clients, specialists, suppliers and technology providers in different countries. Personal data may therefore be processed outside the United Kingdom and, where relevant, outside the EEA.

Where a restricted transfer is made, we use an available legal mechanism, which may include:

  • a UK adequacy regulation;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to the European Commission’s Standard Contractual Clauses;
  • European Commission Standard Contractual Clauses where EU GDPR applies; or
  • another safeguard or exception permitted by law.

Where required, we complete a transfer risk assessment or data protection test and apply supplementary safeguards.

Contact us if you want information about the safeguard used for a particular transfer. We may provide a summary or a redacted copy where necessary to protect confidential information.

  1. HOW LONG WE KEEP PERSONAL DATA

We apply the following standard periods unless a longer or shorter period is justified:

  • Enquiries that do not become a project: up to 24 months after the last meaningful contact.
  • Client, project, approval and contract records: normally 6 years after project completion or termination.
  • Design and production files: normally 6 years after completion, or longer where needed for an active repeat-order arrangement, an ongoing licence, a client instruction, intellectual property protection or a legal claim.
  • Invoices, tax and accounting records: 6 years from the end of the relevant financial year, or