Request Custom Model
0

Why Do Americans Call LEGO – LEGOS

Reading Time: 3 Min
|
Published: 24 February, 2023
Updated: February 24, 2023
We’re reader-supported. We may earn an affiliate commission when you buy through links on our site.
Let's Create Together
Start Designing Your Dream Custom Model Made From LEGO® Bricks!
Request My Custom Model

If you’ve ever been to a toy shop and asked for “LEGOS,” you might have been met with a quizzical look. After all, isn’t the proper name of the popular interlocking building blocks simply “LEGO”? So, why do so many Americans refer to it as “LEGOS” — and where does this odd use of the plural originate? Let’s take a closer look at this strange linguistic phenomenon.

Key Takeaway

  • “Leg godt” is a Danish phrase that translates to “play well”
  • The use of the incorrect term “LEGOS” has become ingrained in our language due to its ease of pronunciation and familiarity
  • The LEGO Company started using the term LEGOS in their marketing materials back in 1973
  • Americans continue calling LEGO – LEGOS due to its ease of use, pronunciation, and early adoption by the company itself
  • LEGO encourages creativity, problem-solving skills, and coordination, and helps with hand-eye coordination. It’s a great way for children to express themselves and engage in play with others. The possibilities are endless when using LEGO bricks!

Why Do Americans Call LEGO – LEGOS

The main takeaway is that while it is incorrect to refer to LEGO as LEGOS, this misnomer has been embraced by the LEGO Company and ingrained in our language due to its familiarity and ease of use. The LEGO Company started using the term in their marketing materials back in 1973 during a period of rapid expansion in North America and Americans have continued using both terms interchangeably ever since.

The most common explanation for why people say “LEGOS” is because it makes sense both grammatically and pronouncing-wise. The word LEGO comes from the Danish phrase “leg godt”, which translates to “play well.” Since there are usually multiple pieces involved when playing with LEGO sets, it only makes sense that one would refer to them in their plural form — LEGOS.

Not only that, but LEGO bricks are an important part of childhoods everywhere, encouraging creativity, problem-solving skills, and coordination, and helping with hand-eye coordination. It’s no wonder it has remained popular for so many years! No matter what you call them, however, one thing is clear; these plastic blocks remain an integral part of childhoods everywhere!

Another reason for using the incorrect nomenclature could be attributed to how people naturally speak. When referring to something that sounds like a plural but isn’t actually one (like scissors or eyeglasses), we tend to add an “s” anyway — even though it’s technically wrong.

So while “LEGO” is technically correct, “LEGOS” has become ingrained in our language due to its ease of pronunciation and familiarity.

Interestingly enough, the LEGO Company actually started using the term LEGOS in their marketing materials back in 1973! This was during a period of rapid expansion in North America and they wanted to make sure that American children were familiar with their product line, hence their decision to embrace the incorrect terminology instead of trying to fight against it.

Since then, they’ve continued using both terms interchangeably without any distinction between them.

Conclusion

It seems that Americans will continue calling them “LEGOS” for some time yet—at least until another trendier toy takes over! While this misnomer may seem strange at first glance, there are cultural and linguistic reasons why we refer to these beloved building blocks by this incorrect term from its ease of use and pronunciation, down to its early adoption by the company itself!

No matter what you call them, however, one thing is clear; these plastic blocks remain an integral part of childhoods everywhere!

A Few Essentials and My Recommended DJ Equipment by DJ Ferdi Vol
With so much information on my site I wanted to bring it down to an all in one place where I list my updated personal recommendations for 2021 and popular items that people have used themselves with succes. You can check it all out below.
DJ Essentials
The absolute DJ essentials every beginner has to start with or any advanced DJ has used or is still using.
DJ Controllers
It can be overwhelming to choose the right controller as there are countless things to consider. Having the right experience is key to know what controller someone needs. It's the thing you will use most and you can find the right DJ Controller here.
Headphones
Better headphones results in better overal audio quality as well as easier beat-matching and comfort while using them on the fly. These best DJ Headphones for 2021 are tested first hand.
DJ Gifts
It can be hard to find the right gift to give a DJ but it's also nice to treat yourself with some DJ gifts that you didn't even know existed.
Let's Create Together
Start Designing Your Dream Custom Model Made From LEGO® Bricks!
Request My Custom Model
belleve bricks sig fig
Written by Matthew Mitchell
Hey, I am Matthew Mitchell and I am an AFOL from the UK. I have been fascinated by LEGO® since I was a child. My two children are in love with LEGO® and it's because of them that my interest continued to grow, this is how I fell in to the rabbit hole of MOCs (my own creation). 

With every new MOC I saw I became just a bit more addicted to the endless possibilities that LEGO® offers. This led me to creating Belle-Ve Bricks, a platform where talented designers can share their work with the world.

And where we can create together with you, custom models.
About Matthew Mitchell
Let's Create Together
Start Designing Your Dream Custom Model Made From LEGO® Bricks!
Start My Adventure
Belleve Bricks FullDark Logo
Subscribe to our newsletter so you can stay up to date with of our news.
LEGO® is a trademark of the LEGO Group of companies which do not sponsor, authorize, or endorse this site.
Copyright © 2024 - All rights reserved | 
Sitemap
0
    0
    Your Cart
    Your cart is emptyReturn to Shop