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Selling LEGO® At LEGO® Fairs, Double U Bricks (Interview Guide)

Reading Time: 3 Min
Published: 11 April, 2020
Updated: February 24, 2023
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The internet brings amazing opportunities and has exploded the online market base with new sellers, cheaper prices, and products being more accessible to you and me, but it’s not all good… where have the days gone where if you wanted to buy something you had to go to a shop, market or fair?

You remember right, where you had to actually interact with other people and have some kind of social interaction to find and buy what you wanted, LEGO® fairs are no exception to this.

Typically if you want to buy LEGO® most people go to Amazon, BrickLink, LEGO, or eBay because it’s cheaper and easier (mostly), but don’t you miss even just speaking to someone for 5 minutes about the hobby you live for? Wouter Jacobs, the owner of Double U Bricks is what I would like to call a LEGO® entrepreneur… Wouter hasn’t left any stone unturned when it comes to selling LEGO!

If you haven’t read the other interview we did with him on the topic of his success selling LEGO® on Bricklink then you really should do it straight after you read this one – How Double U Bricks Became A Bricklink Success Story.

How did you get into selling LEGO® at LEGO® fairs?

It was back 3 years ago when I first went to a LEGO® toy fair, you have quite a lot of them in Belgium. I was collecting the comic con specials and saw all the vendors with their different booths, it was really interesting to see them selling all the pieces and the retired sets.

So I started buying some special USA-only polybags, and the ones I had in double I stocked away… after a while, I had so much of them that I decided to sell them at LEGO® fairs… the rest is history.

How long have you been doing LEGO® fairs?

It has to be 2 years now I think. Basically, it is a small community and all of the sellers know each other, which also makes it more fun. LEGO® fairs usually last a whole weekend, so on a Saturday evening, you all sit together and have a nice meal and some drinks.

What does your setup look like at LEGO® fairs?

Well, I guess a picture says more than 1000 Words.

double u bricks toy fair

I have 2 towers of about 250 different minifigs, with themes like Superheroes, Star Wars, and Disney. I have dividers and smaller boxes for parts, so people can look for plants, streetlights, animals, mailboxes, train tracks, etc all for their city. I also specialize in harder and exclusive sets like comic cons or USA exclusives, so I always have a bunch of those at my booth.

Most vendors specialize in a certain theme. There are other sellers that sell older and retired star wars sets for example. It would be a bit ridiculous to also start selling star wars as they are doing that. It would be no fun for the customers and no fun for the sellers as you are only competing with each other.

That is also the reason why I am now more into selling the Comic cons specials and the parts and animals, to have more diversity at the LEGO® fairs.

Do you prefer selling at the LEGO® fairs or on BrickLink? Why is this?

FAIRS!! For sure, because of the connection you have with your customers, the social interaction, and the laugh with other sellers.

What stock do you sell at the LEGO® fairs?

Comic cons from 2014 – 2019
Different animals
Different minifigs
Mini Build-your-own minifig stand
Parts to expand your city

What’s the biggest fair that you have attended?

Brickmania Antwerp is always in November. Around 10.000 people attend this LEGO® fair.
It is a great fair, but there is also one in the city of Geel called Bricks and More and they have a fantastic organization. It has the best MOCs in the whole of Benelux (my opinion)!

Do you have any upcoming fairs where we can come and meet you?
Where and when are they?

Normally I would go to Brickmania 2020 in November, the Antwerp expo on 30th November/1st December (, and Brick & More (www.bricks-& in Geel on 14th/15th November.

What advice would you give anyone who is thinking of starting to sell at a fair?

Be unique, and work out a business model that no one or only a few people have.
Source and align with people all over the world to get unique items or bulk items at good prices.
And make sure you have a lot of free time because preparing for LEGO® fairs takes a lot of time 🙂

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Written by Matthew Mitchell
Hey, I am Matthew Mitchell and I am an AFOL from the UK. I have been fascinated by LEGO® since I was a child. My two children are in love with LEGO® and it's because of them that my interest continued to grow, this is how I fell in to the rabbit hole of MOCs (my own creation). 

With every new MOC I saw I became just a bit more addicted to the endless possibilities that LEGO® offers. This led me to creating Belle-Ve Bricks, a platform where talented designers can share their work with the world.

And where we can create together with you, custom models.
About Matthew Mitchell
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