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Investing in LEGO® Sets: What You Need to Know

Reading Time: 12 Min
Published: 13 August, 2023
Updated: August 16, 2023
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Investing in LEGO® sets has evolved from a hobby to a serious investment strategy. With a global community of enthusiasts, LEGO® sets have become a unique asset class, offering financial gains and personal enjoyment. This is no financial advice.

The Rise in Popularity: A Decade of Growth

Over the past decade, the LEGO® investment market has expanded significantly. Research from various financial institutions has shown consistent annual growth, with some LEGO® sets outpacing traditional investment avenues.

Unpacking the Potential Returns: Case Studies and Success Stories

The potential for profit in LEGO® investing is substantial. Sets like the LEGO® Star Wars™ Millennium Falcon have seen remarkable appreciation, turning savvy investments into significant gains.

The Allure of Investing in LEGO® Sets

1. A Look Back: Historical Appreciation of LEGO® Sets

LEGO® sets have demonstrated consistent appreciation over time. Studies have shown that rare and limited-edition sets have seen an average annual growth of 12% or more since 2000.

2. Beyond Financials: The Unique Appeal of LEGO® Collecting

Investing in LEGO® sets goes beyond mere financial gains. The tangible nature, craftsmanship, and nostalgic value of LEGO® sets add a unique dimension to this investment, creating a connection that traditional assets often lack.

Identifying the Target Audience for LEGO® Investing

1. For the Love of Building: Casual Collectors as Investors

LEGO® investing is accessible to casual collectors who enjoy the building experience. By selecting sets with potential appreciation, even hobbyists can see their collections grow in value.

2. A New Frontier for Seasoned Investors

For those with investment experience, LEGO® sets offer a fresh and engaging opportunity. By understanding market trends and rarity and leveraging expert services like those from the Belle-Ve Bricks team, serious investors can create a diversified and valuable LEGO® portfolio.

Whether a casual enthusiast or a seasoned financial expert, LEGO® investing offers a unique and rewarding opportunity. With historical growth, tangible appeal, and a market that continues to thrive, LEGO® sets present a viable investment strategy for a wide range of individuals.

Understanding LEGO® as an Investment

1. Tracing the Historical Performance: A Two-Decade Analysis

The historical price appreciation of LEGO® sets reveals a fascinating trend in investment potential. Over the past 20 years, specific LEGO® sets have demonstrated consistent growth in value.

2. A Closer Look at the 11% Annual Growth

According to a Higher School of Economics study, some LEGO® sets have appreciated by over 11% annually. This growth rate surpasses many traditional investment options, such as bonds and stocks.

3. Key Factors Influencing Growth

Retirement of Sets: When LEGO® discontinues a set, scarcity drives up demand, often leading to a spike in value. For example, the retirement of classic themes has led to a price surge for those sets.

Thematic Popularity: Themes like Star Wars™ or Harry Potter™ have a broad fan base, contributing to higher appreciation. Limited edition sets related to these themes often become collectors’ items.

Condition and Packaging: Mint condition and unopened sets preserve their aesthetic appeal, making them more attractive to collectors. For example, an unopened LEGO® Cafe Corner (10182) can fetch prices several times its original retail value.

4. Rarity and Exclusivity: The Value of Limited Edition and Retired Sets

LEGO® sets that are rare, limited edition, or retired become collectors’ treasures, leading to significant appreciation.

1. Examples of Appreciation

LEGO® Ultimate Collector’s Millennium Falcon (10179): This set appreciated over 500% in a decade, becoming one of the most sought-after LEGO® sets.

LEGO® Batman™ Batmobile (7784): With its retirement, this set tripled in value, reflecting the power of scarcity in driving demand.

2. Strategies for Identifying Valuable Sets

Researching Retired Sets: Tools like Brickset and LEGO® investment forums provide information on retired sets and their potential value.

Monitoring Limited Edition Releases: Subscribing to LEGO® newsletters and following fan sites can help you stay informed about limited edition releases.

Consulting Experts: The Belle-Ve Bricks team and other LEGO® investment experts can provide personalized insights and guidance on valuable sets.

Navigating Market Trends: Current Themes and Sets Likely to Appreciate

Understanding and leveraging current market trends is vital for successful LEGO® investing.

1. Popular Themes and Their Impact

Cultural Phenomena: Sets related to blockbuster movies or significant cultural events often see increased value. For example, the LEGO® Stranger Things set appreciated following the show’s success.

Nostalgic Themes: Classic themes like LEGO® Pirates or Castle evoke nostalgia and have seen consistent appreciation.

Collaborations with Brands: Collaborations with brands like Disney, Marvel, or Nintendo often lead to unique and valuable sets, such as the LEGO® Disney Castle (71040).

2. Tools and Resources for Tracking Trends

LEGO® Investment Websites: Sites like BrickPicker provide detailed insights into current trends and potential investments.

Community Forums: Engaging with forums like Eurobricks can provide valuable insights from seasoned collectors and investors.

Professional Guidance: Teams like Belle-Ve Bricks offer specialized insights into market trends, helping investors make informed decisions.

Understanding LEGO® as an investment requires a multifaceted approach that considers historical performance, rarity, exclusivity, and current market trends. Investors can create a rewarding and enjoyable investment portfolio by leveraging data, expert insights, and a keen understanding of the LEGO® market. The Belle-Ve Bricks team and other resources can provide valuable support in this exciting investment journey.

Building a LEGO® Investment Portfolio

1. Starting Small: A Comprehensive Guide to LEGO® Investing on a Budget

Investing in LEGO® sets doesn’t require substantial capital. With careful planning and strategic choices, you can begin building a valuable collection even on a modest budget.

2. Finding Value in Smaller Sets

Identifying Potential Gems: Research smaller sets with potential for appreciation, such as those linked to upcoming movies or anniversaries of popular themes.

Utilizing Seasonal Sales and Discounts: Monitor LEGO® stores, online retailers, and fan sites for sales and discounts to acquire valuable sets at a lower cost.

Engaging with the LEGO® Community: Joining LEGO® forums and local clubs can provide insights into valuable sets within your budget.

Leveraging Expert Services: Consultation with expert teams like Belle-Ve Bricks can provide personalized guidance on selecting valuable sets within your budget.

3. Diversification: Crafting a Robust and Balanced LEGO® Investment Portfolio

Diversification is essential in LEGO® investing to minimize risk and maximize potential returns. A well-balanced portfolio can provide stability and growth.

4. Exploring Various Themes and Categories

Mixing Popular and Niche Themes: Including widely popular and lesser-known themes can balance stability and potential high returns.

Investing Across Different Categories: Consider diversifying across categories like Technic, Creator, and licensed themes to tap into different market segments.

5. Investing in Different Set Sizes and Complexity

Combining Small and Large Sets: Investing in a mix of small, medium, and large sets can provide both affordability and potential for appreciation.

Understanding Set Complexity: More complex sets may attract adult collectors, while simpler sets may have broader appeal. Balancing complexity can add diversity to your portfolio.

Storage and Care: Preserving the Value of Your LEGO® Collection

Proper storage and care are vital to maintaining the value and appeal of your LEGO® sets. Neglecting this aspect can lead to depreciation.

1. Tips for Proper Storage

Climate Control: Store sets in a climate-controlled environment to prevent damage from humidity or temperature fluctuations.

Original Packaging: Keeping sets in their original packaging can enhance their value, especially for collectors seeking mint condition items.

Avoiding Sunlight and Dust: Sunlight can cause discoloration, and dust can degrade appearance. Store sets in a dark, dust-free environment.

2. Care and Handling Considerations

Handling with Care: Handle sets with care, especially when showing them to potential buyers or fellow collectors.

Insurance Considerations: Consider insuring valuable sets to protect against potential loss, theft, or damage.

Utilizing Professional Services for Maintenance: Services like those offered by Belle-Ve Bricks can provide expert advice on proper care, maintenance, and even restoration.

Building a LEGO® investment portfolio is an engaging and potentially rewarding endeavor. By starting small, diversifying across themes and sizes, and taking proper care of your collection, you can create a valuable and enjoyable investment. Whether a novice or seasoned investor, these strategies, coupled with expert guidance from teams like Belle-Ve Bricks, can guide you in crafting a LEGO® portfolio that aligns with your goals, interests, and budget.

Risks and Challenges

1. Market Volatility: Navigating Fluctuations in LEGO® Set Values

The LEGO® investment market, akin to traditional investment avenues, is subject to fluctuations that can significantly affect set values.

2. Understanding the Causes of Volatility

Supply and Demand Dynamics: The limited supply of retired sets and high demand for popular themes can create price spikes. For example, the discontinuation of a popular series may lead to a sudden increase in value.

Cultural and Economic Factors: Changes in popular culture, such as the release of new movies or economic conditions like recessions, can influence the popularity and value of certain themes and sets.

Unpredictable Market Trends: Sudden shifts in consumer preferences or unexpected re-releases of sets by LEGO® can lead to unexpected changes in value.

3. Strategies to Mitigate Volatility

Diversification: Investing across various themes, set sizes, and even geographical markets can provide a buffer against localized market fluctuations.

Staying Informed: Regular monitoring of LEGO® investment websites, forums, and expert insights from teams like Belle-Ve Bricks can provide early warnings of potential market shifts.

Authentication and Condition: Assessing Value Accurately

Ensuring the authenticity and proper condition of LEGO® sets is vital in determining their true value.

1. Importance of Authenticity

Avoiding Counterfeits: Counterfeit LEGO® sets lack value and can be difficult to resell. Purchasing from reputable sources and verifying authenticity through serial numbers or expert validation is essential.

Verifying Rare and Exclusive Sets: Authenticating rare and exclusive sets may require expert assistance, especially for older or highly valuable sets.

2. Assessing Condition

Understanding Grading Systems: Various grading systems exist for LEGO® sets, ranging from “Mint in Box” to “Used with Wear.” Understanding these grades helps in accurate valuation.

Considering Professional Grading: For highly valuable sets, professional grading services, such as those offered by the Belle-Ve Bricks team, can provide a certified assessment, enhancing trust and resale value.

Legal Considerations: Navigating the Legal Landscape of LEGO® Investing

Investing in LEGO® sets involves legal considerations that vary across jurisdictions and situations. Respecting LEGO® Trademarks: Using LEGO®’s trademark improperly, especially in sales or marketing, can lead to legal issues. Adhering to LEGO®’s guidelines is essential.

Notable Collectible LEGO® Sets

LEGO® Star Wars™ Ultimate Collector’s Millennium Falcon (10179)

Set Number: 10179
Theme: Star Wars™
Year Released: 2007
No. Pieces: 5195
RRP: £342.49 / $499.99

As one of the largest LEGO® sets ever released, the Ultimate Collector’s Millennium Falcon is renowned for its intricate details and accuracy to the Star Wars™ films. Its rarity, especially the first edition, and connection to the beloved franchise make it a prized possession for collectors.

LEGO® Star Wars™ Imperial Star Destroyer 6211

Set Number: 6211
Theme: Star Wars™
Year Released: 2006
No. Pieces: 1367
RRP: £79.99 / $99.99

This massive set is known for its impressive size and detailed design. As a collector’s item, it has appreciated significantly since its release, especially among Star Wars™ enthusiasts.

LEGO® Taj Mahal 10189

Set Number: 10189
Theme: Creator Expert
Year Released: 2008
No. Pieces: 5922
RRP: £199.99 / $299.99

The LEGO® Taj Mahal set is celebrated for its intricate design and sheer size. Its architectural beauty and the challenge it presents to builders have made it highly valued by collectors.

LEGO® Creator Expert Tower Bridge 10214

Set Number: 10214
Theme: Creator Expert
Year Released: 2010
No. Pieces: 4,295
RRP: £219.99 / $239.99 / €219.99

This set’s detailed representation of the famous London landmark and its size and complexity has made it a favorite among LEGO® enthusiasts and collectors.

LEGO® Batman™ Batmobile 7784

Set Number: 7784
Theme: Batman™
Year Released: 2006
No. Pieces: 1,045
RRP: £49.99 / $70.00

As a retired set, the LEGO® Batman™ Batmobile has tripled in value since its release. Its connection to the iconic superhero and limited availability make it highly collectible.

LEGO® Technic Porsche 911 GT3 RS 42056

Set Number: 42056
Theme: Technic
Year Released: 2016
No. Pieces: 2,704
RRP: £259.99 / $299.99 / €299.99

Known for its highly detailed and functional model, this set appeals to car enthusiasts and LEGO® Technic fans alike. Its collaboration with Porsche adds to its collectible value.

LEGO® Harry Potter™ Hogwarts Castle 71043

Set Number: 71043
Theme: Harry Potter™
Year Released: 2018
No. Pieces: 6,020
RRP: £409.99 / $469.99 / €469.99

Representing the famous wizarding school, this massive and detailed set is a must-have for Harry Potter™ fans. Its size and connection to the beloved series make it highly collectible.

LEGO® Disney Castle 71040

Set Number: 71040
Theme: Disney
Year Released: 2016
No. Pieces: 4,080
RRP: £309.99 / $349.99 / €349.99

This beautiful rendition of Disney’s iconic castle appeals to Disney fans of all ages. Its detailed design and connection to Disney’s magical world make it a cherished collector’s item.

LEGO® Creator Expert Sydney Opera House 10234

Set Number: 10234
Theme: Creator Expert
Year Released: 2013
No. Pieces: 2,989
RRP: £249.99 / $319.99 / €279.99

This complex and elegant model of the famous Australian landmark is known for its architectural beauty. Its unique design and cultural significance contribute to its collectible status.

LEGO® Mindstorms EV3 31313

Set Number: 31313
Theme: Mindstorms
Year Released: 2013
No. Pieces: 601
RRP: £299.99 / $349.99 / €341.17

As a versatile robotics set, the Mindstorms EV3 offers educational value and functionality. Its appeal to educators and hobbyists has made it a unique collectible item.

LEGO® The Simpsons™ House 71006

Set Number: 71006
Theme: The Simpsons™
Year Released: 2014
No. Pieces: 2,523
RRP: £189.99 / $199.99 / €199.99

This detailed and nostalgic set appeals to fans of the long-running TV show. Its accurate representation of the iconic Simpsons’ house adds to its collectible value.

LEGO® Ghostbusters Firehouse Headquarters 75827

Set Number: 75827
Theme: Ghostbusters
Year Released: 2016
No. Pieces: 4,634
RRP: £284.99 / $349.99 / €349.99

This large and detailed set appeals to fans of the Ghostbusters franchise. Its connection to the popular films and intricate design make it a sought-after collector’s item.

LEGO® Technic Bugatti Chiron 42083

Set Number: 42083
Theme: Technic
Year Released: 2018
No. Pieces: 3,599
RRP: £319.99 / $349.99 / €369.99

This highly detailed model of the luxury sports car appeals to automotive enthusiasts. Its collaboration with Bugatti and functional features add to its collectible status.

LEGO® Star Wars™ Death Star 10188

Set Number: 10188
Theme: Star Wars™
Year Released: 2008
No. Pieces: 3,803
RRP: £274.99 / $399.99 / €419.99

This large and playable set has become a must-have for Star Wars™ fans. Its detailed design and connection to the iconic space station make it highly collectible.

LEGO® Creator Expert Roller Coaster 10261

Set Number: 10261
Theme: Creator Expert
Year Released: 2018
No. Pieces: 4,124
RRP: £299.99 / $379.99 / €329.99

This functional and intricate roller coaster model offers a building challenge and has become a favorite among collectors for its unique design and playability.

Understanding Intellectual Property Rights: Custom designs or modifications may involve intellectual property rights. Awareness of these rights is crucial, especially if you plan to sell custom creations.

Other Legal Considerations

Compliance with Local Regulations: Different countries and states may have specific regulations related to collecting and purchasing collectibles, including import/export restrictions.

Considering Tax Implications: LEGO® investing may have tax implications, such as capital gains tax. Consulting with a tax professional to understand potential liabilities is advisable.

More Info

How do I start investing in LEGO® sets? 

Investing in LEGO® sets involves several steps, including researching the themes and sets that are likely to appreciate, determining your budget, purchasing sets from reputable sources, storing them properly, monitoring market trends, and possibly consulting experts like Belle-Ve Bricks for professional guidance.

What makes a LEGO® set valuable?

A LEGO® set’s value is determined by several factors, including its rarity and exclusivity, connection to popular themes or franchises, complexity and size, condition and packaging, and historical appreciation.

How do I determine the authenticity of a LEGO® set? 

The authenticity of a LEGO® set can be verified by purchasing from authorized retailers, checking serial numbers and official LEGO® markings, and consulting experts for rare or exclusive sets.

How should I store my LEGO® investment sets? 

Proper storage of LEGO® investment sets includes keeping them in a climate-controlled environment, maintaining the original packaging, avoiding exposure to sunlight and dust, and handling them carefully.

Can I build my LEGO® investment sets? 

Building LEGO® investment sets may reduce their value, especially if rare or exclusive. Keeping sets in mint condition and unopened packaging is often preferred for investment purposes.

How do I sell my LEGO® investment sets? 

Selling LEGO® investment sets involves accurately valuing them, choosing the right platform, such as online auctions or collector forums, providing detailed descriptions and photos, and understanding legal and tax implications.

What are the risks involved in LEGO® investing?

Risks in LEGO® investing include market volatility, challenges in authentication, legal considerations, and potential depreciation due to improper care or handling.

How do I diversify my LEGO® investment portfolio?

Diversification in a LEGO® investment portfolio can be achieved by investing across various themes and categories, combining different set sizes and complexities, and considering both popular and niche themes.

Can I customize my LEGO® investment sets?

Customization of LEGO® investment sets may reduce their value, and customization is generally discouraged for collectors seeking original and authentic sets.

How do I track the value of my LEGO® investment portfolio? 

Tracking the value of a LEGO® investment portfolio involves regular monitoring of market trends, utilizing LEGO® investment websites and forums, and consulting experts for professional valuation.

Are there any legal considerations in LEGO® investing?

Legal considerations in LEGO® investing include compliance with LEGO®’s trademark guidelines, understanding intellectual property rights related to custom designs or modifications, and being aware of local regulations and tax implications.

How do I choose the right LEGO® sets for investment?

Choosing the right LEGO® sets for investment involves researching potential appreciation, understanding personal interests and market trends, and consulting experts like Belle-Ve Bricks for insights.

Can I insure my LEGO® investment collection? 

Valuable LEGO® sets can be insured, and it is advisable to consult with an insurance professional to understand coverage options and requirements.

How do I handle market volatility in LEGO® investing?

Handling market volatility in LEGO® investing involves diversification, staying informed about market trends, and seeking professional guidance.

What are some resources for LEGO® investors? 

Resources for LEGO® investors include LEGO® investment websites and blogs, community forums, local clubs, professional services like Belle-Ve Bricks, and books and guides on LEGO® collecting and investing. These resources can provide valuable insights and support for novice and experienced LEGO® investors.


At Belle-Ve Bricks, we understand the passion and intricacy that goes into LEGO® investing and collecting. If you want to add a unique touch to your collection, our team of expert designers is here to help. Whether you have a specific design in mind or wish to alter an existing MOC, we work collaboratively with you to bring your vision to reality. Reach out to us today to explore our customization services and make your LEGO® investment portfolio truly one-of-a-kind.

Investing in LEGO® sets is an exciting and rewarding venture that combines passion, creativity, and financial opportunity. Every step is a journey from understanding the market trends to caring for your collection. At Belle-Ve Bricks, we support you in this endeavor, offering insights, customization, and a community that shares your love for LEGO®. Whether you’re a casual collector or a serious investor, the world of LEGO® investing offers endless possibilities. Embrace the adventure, and let’s build something extraordinary together.

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Hey, I am Matthew Mitchell and I am an AFOL from the UK. I have been fascinated by LEGO® since I was a child. My two children are in love with LEGO® and it's because of them that my interest continued to grow, this is how I fell in to the rabbit hole of MOCs (my own creation). 

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