The Vision
Wise Construction approached us with a simple but standout idea. They wanted a custom brick-built wall featuring their refreshed logo on one side and their new tagline on the other. The goal was to hand these out at events, to clients, and to partners as a fun, physical keepsake tied to the launch of their new brand.
The Challenge
They needed something compact, clean, and fully buildable. It had to look sharp, feel solid, and display clearly printed branding across small bricks. It also had to be engaging enough for people to rebuild and keep on their desks.
Our Approach
We used white masonry bricks for a crisp base and UV-printed the Wise logo and “Building Beyond” tagline on both sides. Each set included 27 genuine 1×2 bricks, designed to lock together into a perfect rectangle. We added a bottom plate for stability so the wall could stand freely. Every set was sealed in its own bag and fully buildable. Before full production, we sent a test print with photos and a 360° video for approval.
The Final Build
100 kits were delivered on time. Each measured 8 cm wide by 5.6 cm high and featured precision printing on both sides. The sets became the highlight of Wise Construction’s 2023 holiday video and were received with excitement across their network.
In Their Words
“Everyone loves the walls. They were pretty much the main focus of our 2023 holiday video.”
Want to see the Wise Constructions holiday video?
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//TODO: Break this file down so that we can actually unit test it.
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/**
* Renders all unrendred LinkedIn Badges on the page
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window.LIRenderAll = function () {
var CALLBACK_NAME = 'LIBadgeCallback', //Must match callback on helpers.js
BADGE_NAMES = '.LI-profile-badge, .LI-entity-badge',
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responsesReceived = 0, //Keeps track of number of responses recieved for proper cleanup when finished
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badges = Array.prototype.slice.call(document.querySelectorAll(BADGE_NAMES));
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badge.setAttribute('data-rendered', true);
renderBadge(badge);
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}
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if (typeof window !== "undefined") {
var hostName = window.location && window.location.hostname || '';
return (/linkedin(-ei)?.cn$/).test(hostName);
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return false;
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var domainPrefix = isEI ? 'https://badges.linkedin-ei' : 'https://badges.linkedin';
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return attr.name.lastIndexOf('data-key-', 0) !== -1;
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return encodeURIComponent(attr.name.replace('data-', '').toLowerCase()) + '=' + encodeURIComponent(attr.value);
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* Renders a single badge on the page
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var size = badge.getAttribute('data-size'),
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type = badge.getAttribute('data-type'),
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vanity = badge.getAttribute('data-vanity'),
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entity = badge.getAttribute('data-entity'),
isCreatePage = badge.hasAttribute('data-iscreate'),
uid = Math.round(1000000 * Math.random()),
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url;
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baseUrl += 'view';
queryParams.push('badgesize=' + encodeURIComponent(size));
queryParams.push('entity=' + encodeURIComponent(entity));
queryParams = queryParams.concat(getBadgeKeyQueryParams(badge));
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baseUrl += 'profile';
queryParams.push('maxsize=' + encodeURIComponent(size));
queryParams.push('trk=' + encodeURIComponent(TRACKING_PARAM));
queryParams.push('vanityname=' + encodeURIComponent(vanity));
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badge.setAttribute('data-uid' , uid);
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iframe.setAttribute('width', (iframeBody.scrollWidth || defaultWidth) + 5);
};
iframe.setAttribute('frameBorder', '0');
iframe.style.display = 'block';
badge.appendChild(iframe);
iframe.contentWindow.document.open();
iframe.contentWindow.document.write(badgeMarkup);
iframe.contentWindow.document.close();
replaceScriptTags(badge, isCreate);
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tryClean();
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return script;
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// Gets all incoming responses
window[CALLBACK_NAME] = responseHandler;
/**
* Tries to clean added tags
**/
function tryClean() {
//Clean up after all requests are done..
//Accounts for people including script more than once
var done = (responsesReceived >= expectedResponses && expectedResponses > 0) || responsesReceived >= badges.length;
if (done) {
delete window[CALLBACK_NAME];
// remove all script tags
scripts.map(function(script){
document.body.removeChild(script);
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/*
* Makes Jsonp request, responses handles by CALLBACK_NAME
* @param url String: url of server to make request to
*/
function jsonp(url) {
var script = document.createElement('script');
script.src = url;
scripts.push(script);
document.body.appendChild(script);
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if (document.readyState === 'complete') {
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